A friend in marketing has come up with four categories of what he calls the “Over 50 Fitness Consumer.” It got us thinking, so we want to know. What do you think of this idea? Do you see yourself in … [CLICK TO READ MORE]
Tag Archives: workout
When it comes to home workout equipment, we tend to think big, expensive, and trendy. But don’t forget how powerful the small, simple, and inexpensive tools can be, too. Fitness bands are among the hottest items, with sales skyrocketing during … [CLICK TO READ MORE]
Here’s good news for mature women who think obesity is just part of their DNA. It turns out that exercise lowers their risk of obesity, according to a new study. Researchers analyzed data from 8,200 women of European ancestry in … [CLICK TO READ MORE]
Want to play a game of “What’s the Point?” It goes like this. Think of all the times you’ve said “What’s the Point” of doing the right thing for yourself, your family, and your community. Like this: What’s the point … [CLICK TO READ MORE]
It’s been two generations since fitness became part of the broader culture, but still, most of us don’t exercise regularly. We see it everywhere – from gyms and studios to home workout equipment, from wearables like Apple watches to “athleisure” … [CLICK TO READ MORE]
Tony, a lifelong tennis player, is in his mid-50s now. When he started noticing his game wasn’t as sharp as it used to be, he thought gym workouts might help restore his power and relieve some pain. But the trainer … [CLICK TO READ MORE]
How much time do you spend on one foot? About 80 percent of the time when you’re walking! It’s a good fact to keep in mind when thinking about balance training and how important it is to help prevent falls … [CLICK TO READ MORE]
You’ve heard how important it is to keep your core strong. But if you think that means tons of time on your back performing sit-ups and crunches, think again. The core involves so much more than your abs – and … [CLICK TO READ MORE]
What does it mean to have muscle? When we were kids, we probably thought of athletes and superheroes. In our 20s, we might have associated muscle with lots of weightlifting in the gym and young men with bulging physiques. But … [CLICK TO READ MORE]
We love sharing stories about people over 50 who find a new lease on life through exercise. And this one is special because the miracles of movement came as a surprise. Susan Palmer (pictured, in the white shirt) wasn’t looking … [CLICK TO READ MORE]