About Us

About Fitting Fitness In

Fitness Trainers That “Get” It

In 2002, certified personal trainer Holly Kouvo had a vision: to create an independent personal training company that teaches clients innovative ways to fit exercise into their daily lives. Active seniors can improve balance and strength using chairs. Busy working moms could build strength by doing arm curls with a gallon of milk while waiting in line at the grocery store. Business travelers can exercise with bands in a hotel room.

Holly’s philosophy differs from the traditional “create-a-standard-routine-for-the-gym” mantra. She prides herself on creating customized programs that fit each client’s unique lifestyle. Holly takes your goals, likes and dislikes, strengths, and time constraints, and helps you to fit fitness in to your day.

Over the years, her personal training business has flourished, with many happy and successful clients who’ve learned how to fit fitness into their daily lives. Her weight-loss clinics and boot camps always are in high demand. She has a popular series of exercise DVDs and her book Fitting Fitness In for Weight Loss and Healthy Living helps you find a unique balance between nutrition and fitness that fits your lifestyle.

Meet Our Certified Personal Fitness Trainers and Instructors

What makes Fitting Fitness In one of the most successful independent personal training companies in Massachusetts is its dedicated, compassionate, and expert personal fitness trainers. Click pictures for bios or here: Holly Kouvo Bio, Holly Kouvo Media Appearances, Lorae McCall Bio.

Personal Trainer, Nutrition Specialist, Speaker, Writer

Holly Kouvo, Owner, Certified Personal Trainer & Nutrition Specialist



Lorae McCall, Certified Personal Trainer & Nutrition Specialist