When it comes to ageism and outdated stereotypes, Jeff Weiss has heard it all. The Toronto-based marketing guru is leading the charge against dangerous myths that lead marketers, brands, and experts of all kinds to dismiss people over 50 as being: Stuck in their ways Out of touch and afraid of new things Technologically inept
Are you a “Golden Girl” or a showgirl? This meme of Rue McClanahan and Jennifer Lopez went viral, comparing the “Golden Girls” actress in 1985 to the unstoppable superstar during her Super Bowl halftime show this year. You get the sense it’s supposed to be a dig at the more matronly, old-fashioned image. But its
In a year dominated by a pandemic that hits hardest against mature adults, many are overlooking an obvious way to do their best to stay healthy. By exercising, we gain spectacular health benefits, including a stronger immunity system. These benefits have no age limit. “Whether you’re in your 40s or your 80s, you will benefit
Like it or not, people are living longer nowadays. It used to be shocking to hear of someone turning 100. Now, it’s a fairly reasonable goal for millions of people, based on advances in health, education, and fighting disease. And it will become more and more common in the near future, experts say. So, how
Exercise has many benefits later in life, of course – like increased flexibility, strength and endurance. It also has a way of bringing loved ones closer together, even in these times of physical distancing. Consider Michael Levitan, 78, of Philadelphia, who has found a workout buddy in his son, Eric, 49, who lives in Atlanta.
The recent death of “Black Panther” star Chadwick Boseman has put colon cancer back in the news. The actor was just 42. But the disease is most common after age 50, according to the American Society of Clinical Oncology (ASCO). And the risk of colorectal cancer increases with age. Older adults with it face unique
For people over 50 who know they should exercise but don’t, it’s always one thing after another. They say they don’t have the time. Or money. Or they’re too old… But none of that will keep you independent as you age. It won’t keep you strong enough to enjoy life on your own terms. And
Even before the coronavirus crisis, people over 60 were regularly targeted with hurtful prejudices about what they can do, what they should like, and how they should act. But now, the backlash has grown more disturbing than ever. Some have suggested that younger people get preferential medical treatment, or that “older” people be restricted from
If you’re like most people, dementia is one of your greatest fears about aging. By the year 2050, more than 152 million people around the world will have it, according to Alzheimer’s Disease International (ADI). And while there is no vaccine or cure, research that suggests exercise can reduce the risk or severity of Alzheimer’s
While you are quarantined at home, take the time you would have used to commute to your job and exercise instead! Your excuse before may have been a lack of time, but you now have the time you would have spent commuting for exercise. Yes, you may have additional responsibilities like home schooling your kids.